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Finally: 2012 Super Bowl Ad Neuro-Rankings
Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in! Pepsi...
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The Essential Truth in Audi’s Super Bowl Ad
As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see: Television commercials...
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2013 Super Bowl Winners & Brain Movies
Sands Research has released their 2013 Super Bowl winners and losers, along with the “brain movies” to show how each ad lit up viewers’ brains. For the first time that I can remember, the top spot was...
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Musical Beans… Really!
Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to...
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Persuade with Visual Metaphors
While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that...
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Brilliant Billboard Traps 230,000 Real Bugs
How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly...
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Ads That Play Inside Your Head
We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that’s what a new ad technique does just that… Lean your...
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Beer and Mind Control
We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty...
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7 Ways to Engage Your Customer’s Reptilian Brain
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples. The post 7 Ways to Engage Your Customer’s Reptilian Brain appeared...
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How To Write Headlines That Surprise The Brain
You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example. The post How To Write Headlines That Surprise The Brain...
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